June 1st is just around the corner, and at that time, CMS allows submission of CY2020 marketing materials in their Marketing Module for review. The dominant national players, the likes of United, Human, Kaiser, Aetna, continue to dominate in terms of annual Medicare Advantage enrollment, so, how will you compete? When was the last time you re-evaluated your MA marketing efforts?

For regional, provider-owned, and university-affiliated plans, you have a strong advantage against the national players in your ability to be nimble and highly-personal. It may be time to take a closer look at your use of predictive analytics and responder models to focus your attention on the right prospective members. Remember, strategy is as much about ‘what you do’ as ‘what you don’t do’.

In this guest blog post, Cavulus SVP of Marketing Services, Gene Devine, gets back to lead generation basics and provides five of his top recommendations. If you’d like to talk with Gene in greater depth, don’t hesitate to reach out to info@cavulus.com.