The Medicare Advantage Annual Election Period (AEP) is underway and there are more reasons than ever for beneficiaries to shop and compare plans. "Some of the newest MA plans are hyper-focused on disrupting the status quo, and rightly so, having built their plans around their members," affirmed Phillips. "From what I've seen, many start-ups are truly member-centric, with that focus permeating every aspect of the health plan, from company culture to the technologies they've integrated." (Patrick Phillips, CEO, Cavulus).